Does your business use video marketing? Getting in front of the camera and giving face can be an extremely productive way to increase your sales leads and sell more of your product. In an increasingly online world, it lets people see who you are and feel more connected to the person behind the computer program.
Copywriting video scripts helps you stay on point with what you need to say to sell your product. So, they keep you organized and on-point. Let’s look at four tips to help you get it right:
1. Sell juicy benefits
Unlike most sales today, videos are still selling benefits. Whereas in most content marketing we strive to educate a client and thereby convert them into a paying buyer (who doesn’t want to work with an expert?) copywriting video scripts means getting old school.
Start your video by touching on the pain points, and then move into how your product or service is the solution:
“Frustrated with your weight going up and down every week? Pants feeling tight? In my new program, I’ll show you…”
“Struggling to understand finances? Not earning enough to support your family? I will teach you how to budget from A to Z…”
2. Create some urgency
You shouldn’t try to fake out your audience by creating a false sense of urgency, but do make sure you have a cap on the number of attendees, a special introductory offer, and/or a deadline to sign-up.